WhatsApp introduced Thursday the introduction of the "catalog characteristic" for companies. Fb's Fb-based social messaging platform has introduced that this characteristic will facilitate communication between small companies and their clients and their progress. The characteristic makes use of the "WhatsApp Enterprise App" to share details about their services and products. WhatsApp is deploying this characteristic for Android and iOS customers in India, Brazil, Germany, Indonesia, Mexico, the UK and america. The characteristic movie will quickly be accessible worldwide.
"The catalogs are a cell showcase for corporations to current and share their merchandise. This can permit folks to simply navigate and uncover one thing that they wish to purchase. Beforehand, corporations needed to ship product images one after the other and supply data a number of occasions. Now clients can see their full catalog straight in WhatsApp, "stated the corporate in an announcement. WhatsApp says that this permits enterprise homeowners to have a extra skilled look and maintain clients engaged in chatting with out having to go to an internet site.
An organization might, for every merchandise in its catalog, add data corresponding to worth, description and product code. WhatsApp claims to host these catalogs to avoid wasting cupboard space on company telephones and customers. The corporate additionally notes that she gave founder Andhika Mahardika fast entry to the catalog characteristic. He defined to the publication that this allowed clients to raised know their merchandise, to know the costs and to show pictures of what they provide.
That is the primary main addition to WhatsApp corporations for a while. The social messaging platform is in search of new methods to generate income. By connecting companies to clients, WhatsApp sees a chance to proceed to interact its customers. WhatsApp corporations are additionally thought of a possible menace for SMS messaging.
(Written with IANS entries)