Typically you want scrambled eggs. And with that thought, at the moment, on the Overland Expo in Flagstaff, Arizona, Rivian has introduced a serious accent for its electrical pickup: a tenting kitchen. The unit exits the so-called Rivian R1T transmission tunnel which is situated between the mattress and the cabin. The kitchen consists of storage and a range powered by the battery of 180 kWh of the R1T.
This kitchen unit is the primary essential idea that Rivian unveiled for the bizarre pickup truck tunnel. This area gives one other locked storage compartment for pickup – however why all have, many requested when it was revealed? And now, with this kitchen unit, Rivian solutions questions. Plainly Rivian desires to make his automobiles the middle of an ecosystem of add-ons. The corporate has already revealed cabinets, tents mounted on the automobile and even a flashlight hidden behind the driving force's door. Count on extra tenting and outside gear whereas Rivian cements his branding across the adventurers.
Rivian positions its merchandise for a selected life-style. Consider the fellows carrying Patagonia, Vary Rover, the outside or at the least those that aspire to have this image. It's a sensible recreation, and to this point, Rivian has stayed true to this image. All of his commercials, social media posts, and appearances clearly present that Rivian rigorously aligns his model.
Vans and SUVs are usually bought to staff and households. Tv commercials function dusty males carrying hay bales and girls unloading groceries and shutting the tailgate together with his foot. However not Rivian.
Till now, Rivian has proven his merchandise within the undergrowth, working and sitting subsequent to campfires. Folks within the commercials are in an journey, carrying coats by The North Face and sleep in REI tents. With at the moment's kitchen adverts, they will take a kitchen out of their pickup and make espresso.
Rivian explains to TechCrunch that it’s only an idea, however the firm intends to place this unit into manufacturing. There’ll most likely be different models for the transmission tunnel. In my view, I might like to have a sliding canine wash and drying station, as a result of there may be nothing worse than placing a muddy canine in a truck.